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May 12

Paper, Grain and Printing Matters ImageThe direction of the paper’s grain plays a significant role in your printing project. The proper use of the paper direction will ensure the quality of your printing job. It will also ensure the resilience and artistic side of your project. To bring out the best in your printing job, you must be able to determine which part of the paper is printable and in what direction.

Grain direction comes in two types, the grain long and the short grain. The first type refers to the grain direction of the paper that runs in same direction as the longest border. Short grain, on the other hand, refers to the grain direction of the paper that runs in same direction as the shortest border.

In deciding which grain direction to use, consider the type of printing product. When using full color digital printing, use the grain long direction to reduce stretching of paper during the printing process. It will also augment the visual effect of colors.

Grain direction is also vital when it comes to finishing processes. Printing processes such as scoring and folding need to use the suitable grain direction in order to have a durable product. Scoring and folding paper against the grain will strengthen your printing end products.

Printed items such as business cards, postcards, posters, letterheads, stickers and the likes will be enhanced by printing in the long grain. This is because long grain gives stability. It will preclude them from dripping or buckling.

When it comes to labels, cd/dvd covers, pocket folders and other printed items that use heavy ink coverage, short grain must be used. This is because short grain makes folding and scoring smooth. It also reduces the chance of cracking of the items due to the heavy ink.

Now you know what grain direction redounds to your greatest advantage. Seize the opportunity because that will lead you to having quality printed materials. Believe me, it can make a difference!

May 10

Free Advertising for Your Website ImageYour website needs lots of visitors (traffic) if you are going to make money from it.  If you do not have a large advertising budget, an effective way to advertise your site for free is to use traffic exchanges, sometimes known as surf sites.  These can bring a steady stream of visitors to your website, for no outlay – very important for a business startup if you want to make money online from home.

There are two main types of traffic exchanges – manual exchanges and autosurf. A manual exchange requires you click a link after viewing every page, but you can log in to an auto exchange and leave you computer running.  It is best to checking every few minutes that all is well, to ensure you get your credits.

When you join a traffic exchange (usually free) you view other members’ web pages in return for your own web page being displayed to other members in rotation. You log in to the exchange and surf, and you are credited for viewing other members’ web pages.  You allocate these surfing credits to your web pages so they will be displayed to other members.

There are some important elements in surfing for traffic, which may be new to you.

– Paid/Pro Memberships – most traffic exchanges offer free membership with the optional paid upgrades.  If you upgrade, there are extra benefits such as an allocation of credits per month and a higher credit ratio for pages surfed.  You can also buy extra credits. You can decide whether a paid membership will help you after you have tried out the traffic exchange for free first – I have usually found that free membership gives enough credits.

– Credit Surfing – all traffic exchanges allow you to earn credits in return for viewing other members’ websites.  Also look out for bonus credits: many exchanges will give you bonus credits for signing up, for surfing a certain number of pages, or they pop up as you surf, to see if you are paying attention.

– Minimum Time Limit – you need to leave a site onscreen for a minimum length of time before you earn a credit. This is normally between 10 and 30 seconds.

– Anti Cheat Mechanisms – to ensure that a real person is viewing your web site most traffic exchanges employ anti-cheating mechanisms. This usually means that instead of clicking a “Next Site” button you have to click on a specific icon such as a number, letter or picture from a selection, before you move on to the next site. If you fail this test repeatedly, your account will be terminated automatically, so pay attention!

– Referrals – this is the fastest way to build up your credits. Most traffic exchanges provide you with referral pages and banners. You can use these to recruit yourself a downline. When someone signs up from your promotional web page or banner they are placed in your downline. This can earn you an immediate bonus plus a percentage of your downline credits, for example you get one credit for every 10 sites they surf.

There are hundreds of different traffic exchange websites. You can sign up for an account instantly, submit your website’s URL and start surfing for credits. Some sites allow you to advertise up to five web pages.  I usually include my homepage, plus pages promoting ebooks and free courses.

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